A 22,500-square-foot retail cooperative spread across three levels in the heart of SoHo. The property was formerly a button factory building before its transformation into prime retail space in one of Manhattan's most coveted shopping districts.

Eran provided comprehensive asset management services for this investment, supporting ownership's strategic repositioning of the property. He advised on the value-creation strategy that capitalized on SoHo's emerging status as a premier retail destination during New York City's post-9/11 recovery. The approach recognized the fundamental shifts occurring in the retail landscape as international fashion brands sought flagship locations in this historically industrial neighborhood. We helped implement a leasing strategy that quickly transitioned the building from 100% vacancy to full occupancy with a publicly traded apparel retailer, creating immediate value enhancement. The property continues to command premium rents from fashion-oriented tenants, validating the initial investment thesis and positioning strategy.